Search Engine Optimization: Chiropractic Websites

Last Updated: May 31, 2019

The internet is the leading source most potential patients use when searching for chiropractic care, and most of those searching use popular search engines like Bing, Google and Yahoo. As a business owner your want your chiropractic website to emerge in the top positions when potential patients are using these search engines. In order to improve the odds of showing up on search engine results, you must first understand how the search engines themselves work and do some level of search engine optimization.

All search engines work in essentially the same manner. They search out words someone enters into them found in various articles and websites stretched across the Internet. The closer the words entered into the search engine match the information found on your site the higher your ranking will be when results are displayed. By definition, this correlation is known as search engine optimization. If you want your site to rank number one, you must be mindful of the words and general article content found on your site. It needs to be modified to coincide with the typical words used by those searching for your services.

Think about this, when you search for something on the internet do you scroll through all the pages of search results looking for a certain site? Most likely the answer is no, you select one of the first sites to populate on the list and once you’ve found what you are looking for your search will stop. Most consumers behave in this manner. Therefore, you can see why it is important to have the correct search optimization in place ensuring higher results ranking and more traffic on your site seeing the services you offer.

Optimization Brings More Clients
The more traffic you have on your site equals more potential clients for your office. Once clients reach your site and see you can address their needs, they will likely begin care with you. The more new patients you get, the more successful your practice is going to be. By optimizing your site to rank in the top position you are solidifying your position as a leader in your field.

This brings to light the importance of the passive presence of popularity and integrity. A high ranking site will lead more people searching to trust that your site, ultimately practice, is a match for their needs. Because the most common search results turn up your practice it can safely be assumed in the mind of the consumer that your practice a leader in that particular area.

As is the case with anything, time equals change and modification. Search engines are constantly modifying algorithms for high ranking sites in an attempt to prevent abuse of their systems. It is essential as a business owner to stay on top of these changes to make sure your site continues ranking as it should, bringing success to your practice.

By Mike Hamilton