Chiropractic Marketing to Add 40 NP's
and how to make it work on autopilot...
Owners of Inception Online Marketing:
Drs. Mike and Aimée Hamilton
Are you happy with your chiropractic marketing results?
I’ve made my living by helping chiropractors generate more new patients online. It’s been amazing, but I’ve been waiting for where we are today.
We finally have a way to build doctors a complete online platform. A chiropractic marketing platform that covers all their needs, at the highest level, without excessive cost.
Here’s what that means…
- You save a lot of money
- All your systems work better
- You generate more new patients
There’s a big change coming in the chiropractic profession. A change that will leave a lot of doctors out in the dark.
For many years having a chiropractic website alone was enough. It’s still very important, but you’ll need more than that moving forward.
Over the last six months, we’ve had several clients generate over 40 new patients in a month. I’m not writing this to guarantee you 40 new patients, but you can certainly double or triple your new patients.
In this article, I’m going to show you what it means to have a fully automated marketing platform in place. The doctors that accomplish this will be the ones that dominate their marketing going forward.
Let’s get started…
Chiropractic Marketing Platform Part 1:
Conversion Optimized Website
Most doctors have a “Generic Website”, but very few have a “Conversion Optimized Website.”
It’s safe to say that a “Conversion Optimized Website” will produce 5x more new patients than a “Generic Website."
Imagine if you got an extra 4 or 5 extra new patients per month by having a better chiropractic website.
Here’s what’s crazy: 90% of the doctors in the profession will choose a poorly designed generic website to save $100 per month.
Let’s say you make that choice, and you miss out on 4 new patients per month.
In this example, you would save $100 and lose $2000. It doesn’t make any sense, but that’s what 90% of the doctors in the profession would choose.
Let me show you an example of a “Generic Chiropractic Website”:
This kind of website is designed to be a business card. It’s lacking real pictures, the content is boring, and there’s no clear call to action. It was designed with the intent to please the doctor instead of the patient.
In my opinion, that is a big mistake.
Now let's talk about a "Conversion Optimized Website":
Over the last 10 years, we’ve learned a lot about what new patients want to see on a website. We’ve used heat maps, eye tracking charts, Google Analytics, and interviews to learn.
Every square inch of your website should be designed to get a new patient to take action. We want it to be as easy as possible for someone to become a patient.
Your chiropractic website is the bedrock of your online system. It should be a constant source of revenue for your practice.
Chiropractic Marketing Platform Part 2:
Advanced Google Ads
In my opinion, every chiropractic office should be running Google Ads.
90% of the profession won’t run Google Ads because it has a cost. The offices that make that decision will lose thousands of dollars every month.
The average doctor will get 2 or more new patients per week by running Google Ads. That means they will generate an extra $3000 to $4000 per month.
I have clients that make over 50K per month from Google Ads, but that's not the point.
The point is that Google Ads should be a solid profit center for your practice.
Why My Team and I Have Success with Google Ads?
- We have 10 years of experience.
- We work with more chiropractors than anyone in the profession.
- We’ve learned from every mistake that can be made.
- We have a flat fee and don’t overcharge clients.
The beauty of our full platform is that we cover Google Ads for you. It does the work while you focus on treating patients.
Chiropractic Marketing Platform Part 3:
Consistent Facebook Ads
The Facebook we have in 2022 is not the Facebook of the past. The changes Apple made to 3rd party tracking over the last year have changed Facebook.
As of this moment, we have more doctors doing chiropractic Facebook ads than ever before, but that train is coming to an end. As more and more doctors fail to see big returns they will quit and walk away forever.
So, should you be doing Facebook advertising?
Absolutely, but you need to have your head on straight. You don’t need to get 40 new patients from Facebook, you simply need to make a profit.
In 2022 there will be a mass exodus of doctors walking away from Facebook. As that happens there will be more opportunities for the doctors that remain.
The (Huge Mistake) that most business owners make is not understanding what multiple marketing programs can do.
You’re going to spend a few more dollars to have a complete chiropractic marketing platform in place, but the profit at the end of the year will be 10X.
What to do Next
to Take Your Practice to The Next Level
I’d really love and encourage you to set up a time to chat with John or Cole on our team. They are world-class chiropractic marketing experts that have helped over 2000 doctors succeed.
There’s never any pressure from us. John or Cole will spend as much time as you need to answer your questions.
They’ll walk you through everything we see working, and they’ll assess where you are right now.
If we work together that’s great, but at the very least you’ll walk away with more knowledge.
We look forward to hearing from you.