How Hassig Chiropractic Achieved #1 Local Search Rankings with Inception

Better Visibility and Higher Rankings—Hear Hassig Chiropractic’s Marketing Success Story

Highlights of the Transformation

• #1 rankings on Google Maps and organic search for key terms

• 8–15 new patient leads generated monthly through organic search

• Operations streamlined with online intake forms, saving 10–15 minutes per patient

• Patient retention improved through automated reminders and follow-ups

• A stronger online reputation built through easy review collection

Dr. Brad Hassig of Hassig Chiropractic runs a family-oriented practice in Mountain Brook, Alabama. For over a decade, Dr. Hassig has provided high-quality, personalized care, combining chiropractic treatments and functional nutrition to support overall wellness and address complex health concerns.

Despite his commitment to excellence, Dr. Hassig faced significant challenges with visibility, online engagement, and lead generation. His practice struggled to attract new patients through online channels, limiting its growth potential.

Here’s how Inception Online Marketing helped Hassig Chiropractic stand out online, attract more patients, and streamline their day-to-day operations.

Why Hassig Chiropractic Was Falling Behind Online

When Dr. Hassig first evaluated his chiropractic practice’s online presence, it was clear there were significant hurdles to growth:

1. Online visibility was holding them back. Hassig Chiropractic wasn’t ranking well for local searches like “chiropractor near me.” With limited online visibility, potential patients were missing out on discovering the practice.

2. The website didn’t feel personal. Using generic stock photos made it hard to convey the practice’s unique personality and connect with visitors. Trust-building was a challenge.

3. Lead generation was inconsistent. The website wasn’t bringing in enough leads, leaving the team dependent on less efficient methods to drive new patient inquiries.

4. Patient intake was cumbersome. Manual intake processes slowed down operations, creating bottlenecks and making it difficult to scale the practice smoothly.

These obstacles were preventing Hassig Chiropractic from reaching more patients and operating at its best. Something needed to change.

The Solution: Partnering with Inception Online Marketing

In February 2020, Dr. Hassig partnered with Inception Online Marketing to address the challenges holding his practice back. With a tailored strategy for chiropractors, Inception provided the tools and expertise to help Hassig Chiropractic thrive. Here’s how the partnership made a difference:

A Website Built to Perform

Inception revamped Hassig Chiropractic’s website, optimizing it for better local search rankings and ensuring it was mobile-friendly. The SEO work, which included both on-page and off-page optimizations, led to the practice ranking #1 in local map listings and organic search results for competitive keywords in their market.

Integration for Operational Efficiency

Hassig Chiropractic was already using ChiroTouch’s electronic health record (EHR) system to manage patient data, schedule appointments, and streamline clinical workflows. Inception ensured its strategy worked seamlessly with ChiroTouch, helping the practice maximize efficiency. Automatic features like populating patient notes and health history eliminated tedious manual entry, giving the team more time to focus on providing great care.

Echo Patient Communication & Engagement

Along with streamlining operations, the practice also used ChiroTouch’s CT Engage system to improve patient communication. Integrated with their revamped website, it automated text and email reminders to keep patients informed, made review collection easier to strengthen their online reputation, and encouraged follow-up care to boost retention.

Exceptional Customer Service and Quick Website Updates

Inception’s team provided prompt and reliable support, giving Dr. Hassig peace of mind. They quickly made website updates and edits, ensuring the site stayed current and aligned with the practice’s needs.

Results: Measurable Growth and Improvements

Since implementing Inception’s marketing and practice management solutions, Dr. Hassig has seen a dramatic improvement in both his practice’s online presence and patient acquisition efforts. Below are the key outcomes:

Improved Website Traffic and Search Rankings

Before working with Inception, Dr. Hassig’s practice ranked near the bottom of the first page for local chiropractic searches. Today, Hassig Chiropractic ranks #1 in both the Google Maps 3-Pack and organic search results for key search terms like “chiropractor near me.” This significant boost in visibility has contributed to higher website traffic and more leads.

Consistent Lead Generation

The practice now generates 8 to 15 new patient leads per month directly from the website. Some months even exceed this, demonstrating the success of their organic search strategy. The website plays a vital role in turning visitors into patients by:

1. Providing clear, essential information about services.

2. Allowing patients to schedule appointments online.

3. Seamlessly converting traffic into bookings.

Enhanced Online Reputation  

CT Engage’s automated review systems make it easy for Hassig Chiropractic to collect and manage patient feedback. Dr. Hassig values how effortlessly reviews come in without the need for manual follow-ups. Consistent reviews, combined with IOM’s efforts to boost online visibility, help more patients find the practice and feel confident choosing it.

Increased Patient Retention and Engagement

With CT Engage, follow-up care is now easier to manage. Automated reminders prompt patients to return for ongoing treatments, improving retention rates and fostering stronger, long-term relationships with the practice.

Streamlined Practice Operations

Integrating ChiroTouch with Inception’s platform has transformed how the practice manages its workflow:

• Online intake forms save 10 to 15 minutes per patient, streamlining the check-in process.

• Staff spend less time on administrative tasks, allowing them to focus more on patient care.

• Personalized email campaigns foster better communication and deeper connections with patients.

The Patient Journey Today: A Seamless Experience

But numbers only tell part of the story. These changes have gone beyond transforming Hassig Chiropractic as a business. They’ve also completely reshaped the experience for every patient who walks through the door.

Here’s how:

• Patients find Hassig Chiropractic easily. When someone searches for “chiropractor near me,” Hassig Chiropractic is one of the first results they see. The visibility makes it easy for potential patients to discover the practice and take the next step.

• The website builds trust right away. Visitors are greeted with a professional website that feels personal and welcoming, featuring real photos of Dr. Hassig and his team. Clear information about services helps answer questions upfront, so patients feel confident scheduling their first visit.

• Booking an appointment is quick and simple. Instead of playing phone tag, patients can schedule their first appointment directly through the website. It’s a fast, hassle-free process that fits easily into their busy day.

• The check-in process is seamless. Before their appointment, patients fill out intake forms online. It eliminates paperwork at the office, saves time, and ensures that staff have all the necessary information in advance.

• Patients stay connected after their visit. After their visit, patients receive reminders for follow-ups along with helpful content like wellness tips or updates from the practice. Regular communication keeps them engaged and invested in their care.

Dr. Brad Hassig’s Thoughts on the Partnership

Reflecting on his experience with Inception Online Marketing, Dr. Hassig shared how its personalized approach made all the difference.  

‍“Inception’s approach was far more customized than what I had experienced with other marketing companies. It helped us showcase who we are as a practice—a family-friendly, patient-centered care provider. The return on investment has been substantial. We’ve seen a direct correlation between our improved online presence and the number of new patients we are acquiring every month.”

‍From Online Challenges to Chiropractic Practice Growth

Dr. Brad Hassig and his team have seen firsthand what a tailored marketing strategy can do. By partnering with Inception Online Marketing, they’ve gained more than just a boost in online visibility—they’ve transformed the way their practice runs. From attracting new patients to creating a more efficient, patient-centered experience, the results speak for themselves.

For chiropractors ready to grow their practice and focus on what truly matters—delivering great care—Inception offers a proven path forward.

‍Schedule a discovery call today and see how Inception Online Marketing can help your practice thrive.

‍FAQs About Inception Online Marketing for Chiropractors

‍How does Inception improve online visibility for chiropractors?

‍Inception combines tailored SEO strategies with Google Ads to help chiropractic practices rank higher in local searches. Our expertise ensures patients can find your practice easily, leading to more inquiries and appointments.

‍Do I need to manage my website myself?

Not at all. Inception handles everything, from initial design to ongoing updates. Our team ensures your site stays optimized, current, and aligned with your practice’s goals.

‍How do you measure results?

We provide ongoing performance tracking, including metrics like search rankings, website traffic, lead generation, and patient engagement. Our data-driven approach ensures consistent improvements.

‍Can Inception integrate with my existing tools?

Yes! Inception works seamlessly with over 100 different EHR systems, like ChiroTouch, to streamline operations and ensure seamless compatibility.  

‍What if I don’t have time to focus on marketing?

That’s exactly why we’re here. Inception takes marketing off your plate, so you can focus on patient care while we drive your practice’s growth.  

‍References

Esra Volkan, İlker Köse, Cece, S., & Özge Elmas. (2024). Analysis of the Effect of Digital Hospital Efforts on Paper Savings in Inpatient Procedures and on the Duration of Nursing Care Services. Frontiers in Digital Health, 6. https://doi.org/10.3389/fdgth.2024.1367149

‍Hassig Family Chiropractic. (2025). Hassig Family Chiropractic. https://www.hassigchiropractic.com/us/

Peek, S. (2024, November 8). The Truth Behind Stock Photos: What Works and What Doesn’t. Business.com. https://www.business.com/articles/the-truth-behind-stock-photos-what-works-and-what-doesnt/