Engaging Chiropractic Newsletters
Many chiropractic offices love the idea of sending out newsletters. After all, when done right, they’re a great way to keep your patients engaged and increase the chances they refer friends and family to you. The hard part, however, is creating a newsletter worth reading in the first place.
Why Canned Newsletters Hurt More Than They Help
More often than not, after an office has blown through their ideas in the first month or two the newsletter becomes stagnant and its ideas stale. Worse yet, some clinics resort to canned content found on other sites or provided by a content mill whose sole purpose is to churn out a thousand word jumble of concepts to throw in front of your patients. These newsletters aren’t getting your patient’s attention - they’re just getting put in the junk mail folder. By not taking care to curate the content your patients are reading, you decrease the perceived value of care your office offers.
Why Our Chiropractic Newsletters Are the Best
Our newsletters are different because they come thoughtfully hand-written from a real, practicing chiropractor. Jesse Davis DC, a life-long student of chiropractic, is dedicated to the philosophy of the practice and is committed to educating patients in his practice and across the world about the wonders of chiropractic care.
Dr. Davis’ newsletters are the most thought-provoking, engrossing newsletters in the industry. Your patients will not only keep coming back to your practice but will have learned enough about chiropractic to have new questions every month to inquire about.
Mr. Rogers’ Neighbor: The Chiropractor
Growing up, most adults today took many a tip from the most peaceful man in show business, Mr. Fred Rogers. Mr. Rogers was famous for his kind and gentle mannerisms, his soft voice, and even more so his mild-mannered attire. What better person to be the Maitre d’ of story time for young ones for generations - 31 years of television, to be precise.
One of his most endearing qualities was his ability to handle any situation and make it accessible for audiences of all ages. When he was commemorated by the US Senate in 2002, for his contributions to the country and the nation’s children, they stated of Mr. Rogers:
“More importantly, he did not shy away from dealing with difficult issues… but rather encouraged children to express their emotions in a healthy, constructive manner, often providing a simple answer to life's hardships."
One simple answer that Fred Rogers used throughout his life was the simple answer of chiropractic. Mr. Rogers’ chiropractor, who himself passed away a dozen years after Rogers’ death, was famous for caring for and adjusting numerous entertainers and Hollywood stars.
Mr. Rogers’ chiropractor was a man by the name of Dr. Jeffrey Cohen, who, after graduating from Palmer College of Chiropractic, saw many of the biggest stars of the 1970s and beyond, including Olympians, members of the Pittsburgh Steelers (where he practiced, also the hometown of Fred Rogers). And it was Mr. Rogers who was one of the very closest of all of these entertainers to their chiropractor, Dr. Cohen. Dr. Cohen’s obituary from the Pittsburgh Post-Gazette reads:
“One of Jeffrey's most meaningful relationships was with Fred Rogers, to whom he became a confidant and source of relief from physical pain.”
And in the words of Fred Rogers himself, we see the manifestation of the mindset that so many chiropractors, chiropractic patients, and their families, have that sets them apart. Rather than simply treating or covering up the symptoms and pains of life, they are looked at as something to, perhaps not embrace, but to learn from, strive through, and grow and get better from. According to America’s neighbor:
“There is no normal life that is free of pain. It's the very wrestling with our problems that can be the impetus for our growth.”
And perhaps that is part of what made Mr. Rogers so uniquely connected to the American people - he understood their pain.
Capture Your Patients’ Imagination With Our Newsletters Today
The primary goal of our team here at Inception is to help you reach more new patients. However, we understand that providing for your current patients is just as important to the health of any practice. Start connecting with your patients on a personal level by sending out our captivating newsletters. Contact us today to learn how to revolutionize your patient communication strategies.
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