Billboards for Chiropractic Marketing

BY: MIKE HAMILTON

If you’re an aggressive marketer then it’s likely that you have thought about doing billboards.  What better way to establish yourself as the face of chiropractic in your city.  With all those people driving by each day you’re bound to bring in enough patients to pay for it right?

I’ve yet to meet a chiropractor that has done well with billboards.  I know quite a few doctors that have tried it, but none that have had a good patient response from it in recent years.  You may improve your branding a bit with this option, but it’s not going to produce a good enough ROI.

As a marketer I want to see a measurable response.  I want to know that when I spend money on something that I can see money coming back in from it.  Billboards just don’t live up to the expectations that I have.

Take a look at some other chiropractic marketing ideas.