The Purpose Of A Chiropractic Website

Last Updated: May 31, 2019

What’s the real purpose of having a chiropractic website?   Is it for patient education or is it for new patients?  I’m going to be blunt and tell you that the purpose of a chiropractic website is for New Patients.

I’ve worked in some pretty big chiropractic offices and I’ve done years of high level chiropractic marketing and I can tell you that I’ve come across very few patients that use chiropractic websites for education.  When is the last time you read your website?  Probably never and you’re the chiropractor.  People are too busy to sit down and read pages of philosophy and exercise articles.

So is your website isn’t about patient education then what do you need to do to enhance your website for new patients?

The most important thing for any website is it’s position in a Google search.  There are many things that have to be in place for your website to perform well, but it’s all for nothing if you’re at the bottom of the search results.  In fact the number 1 website in a Google search receives about 50% of all the clicks.  The number 2 website receives about 25% and 3-5 take the scraps.

I’m willing to bet that most of the people reading this page are even lower than that.  So you’re paying money every month for a website and according to those stats you’re wasting your hard earned dollars.

At Inception we help clients get top ranks and we also produce websites that are visually striking.  All of this comes together to ensure that our doctors own sites that generate ample new patients.

By Mike Hamilton